An exciting new initiative to increase number of spectators for PSL and overall sales, the Pakistan Cricket Board has introduced a special 30% discount to female fans on women’s day. The discount will be valid from 7th March till 15th march, 2020 for VVIP, VIP and Premium categories.
In addition to this, Pakistan Cricket Board will also be honouring the Pakistani Olympic swimmer: Kiran Khan and Pakistan’s number one ranked tennis player: Sara Mehboob through the Humaray Heroes Platform. This is a great initiative taken by the Pakistan Cricket Board and the Pakistan Super League team to target female spectators to increase sales and also promote female participation in cricket especially the match attendees.
These initiatives have been impressive to engage more audience toward the Pakistan Super League happening for the first time in Pakistan across four venues: Karachi, Lahore, Multan and Rawalpindi. Before the women’s day special discount for females, Pakistan Cricket Board had introduced a 30% discount for the students for similar categories as well. This is surely a great sign for Pakistan Cricket in making the Pakistan Super League one of the best leagues in the world.